Step 1. Brainstorming marketing message candidates

Brainstorming with organic marketing and K-pop influencers on marketing messages including theQoo's key value proposition (KVP) and hooking points

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Step 2. Sorting candidates to proceed testing by message category

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Step 3. Producing image creative or end screen of video creative with designated messages

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Step4 . Executing AB test

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Step5 . Applying verified marketing messages in future creatives and headline messages in media platforms

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